Brand approval comes in many forms online. Boosting your digital marketing with SEO and backlinks will help.
Harnessing the power of backlinks for better brand equity.
Backlinks are one of the three main pillars of SEO, but are probably the least understood – and certainly the most likely to be under-resourced.
Yet backlinks can achieve so much for your position on the search results pages. If handled properly they are an easy win – an inexpensive way to climb to the top; if ignored you will always be struggling.
Backlinks are links back to your website from other websites. Simples!
However, in practice it’s a bit more complicated than that. Google rates your website according to the authority of the websites you have backlinks from. The higher the approval rating (‘authority’) of the linking website, the more valuable the backlink is; so then the more authority you gain as a website, and the more you climb up Google’s search results pages.
The more ‘high value’ backlinks you have, the higher google will position you.
Your brand equity increases along with the authority of linking websites. Google judges you by the company you keep, so the more high value websites feature or visit your material, the more google rewards you by moving you up the search results pages.
Therefore the better the content you put online, through blogs, articles, social media and other website content, the better you’ll perform on the results pages.
Webinar
Please find below a recording of our recent webinar – SEO & brand approval; and also the PDF version of our presentation, available for you to download.
Webinar by Marcom: 9th April 2020.
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Those users on older browser may need to download Adobe Acrobat Reader DC to view the document in full.
