Their home markets – UK and EU – had flatlined since the trading boost of the pandemic, so with challenging sales at home they looked to new territories for growth. Australia was a good fit because of their cultural similarity, the relative market immaturity and the prospects of rapid expansion and growth.
Therefore they acquired Skywire (Australia) in 2024 to create a subsidiary, ‘Renovotec APAC’, to cover the whole Asia-Pacific region. Skywire already had some limited freelance marketing support but they needed our more holistic support to integrate into the wider Group and to set themselves up as a new challenger brand in that territory.
We supported Skywire’s transition to Renovotec APAC, ensuring that they were ready to expand into the APAC markets. To do this we established and implemented a Plan to ensure the APAC team were able to leverage the full suite of our services to help them grow.
Our work included the creation a new area for APAC on our recently created website, renovotec.com. This set us up for the development of regional promotions and landing pages, as well as enhanced functionality such as regional filtering for technology partners.
