Their existing website was strong on technical detail but weak on reasons to purchase the software. We worked closely with them to understand their market and the position they occupied in it. Then, we learnt about who in a customer company would be responsible for purchasing and running it, their needs and why they might be interested in the Carbon Desktop tool above competitor offerings.
From this we derived a new positioning and set of messages which answered the needs of prospective customers – the individuals that make up the decision making and purchasing process. We designed and built a website which addresses them and their needs directly, using appropriate graphics and a customer-focused User Journey to encourage visitors towards engagement and sale.
