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Is the Profession of Marketing Doomed?
As I found out, the Cardiff School of Management think it might be! Their large survey of marketers fed into a Conference I attended at Oxford Brookes Business School which they worryingly called ‘Thrive or Survive: Marketing’s next chapter?’
Optimise Your Marketing Strategy: 6 Key B2b Marketing Trends for 2024
If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
Harnessing the Benefits of AI in Digital Marketing for Enhanced Online Success
Ever wished that you could gain real-time insight into your customers and their behaviour, effortlessly improve customer service, content personalisation and marketing campaigns and automate your digital marketing? Artificial Intelligence, or AI, could be exactly what you are looking for.
B2B Digital Advertising: How to Use it Strategically for Online Marketing Success
Attracting B2B buyers is notoriously challenging because the process can be more complex compared to targeting B2C customers. In the B2B space there are usually various players who each have opinions and purchasing power, they are often diverse and there is considerable competition to contend with. In this article, we’d like to explain what B2B digital advertising is, the advantages it offers and how it can be used strategically in both short-term and long-term digital marketing efforts.
Website Building for B2B Companies: 10 Ways to Grow Your Online Presence
If you want to reach your target B2B audience, encourage them to click that ‘buy’ or ‘contact’ button and grow your revenue, you need to master the website building process to create an attractive and effective website that generates sales. By building this powerful online presence, you can also develop and grow your brand, offer more value, and make it easier for search engines like Google to find you.
Dancing with Partners
It seems to be more common these days that we find ourselves forming Partnerships. Sometimes we find a company with a different but complimentary skillset to our own, and several times we have been approached by other companies with the same need. Perhaps this is a reflection of the increasing fragmentation of our markets, or raised expectations of levels of service...
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