Welcome to Blog
Serious about Search!
But is it all it is cracked up to be? We who live by the rules of Google Analytics – where every action is geared towards persuading the visitor to click the ‘buy’ button – find our lives dominated by minor tweaks to content and layout, subtle shifts in emphasis, content refinement and all the […]
At last – a laptop you really can take anywhere!
Check out this beautiful baby – http://solaptop.com/en/ – no more excuses for being out of the office and unable to process your data. Tethered to your mobile, you really could take it anywhere. Mind you, it’s not not much use in rainy old England. Not only would it almost certainly fail, you’d probably ruin all […]
Movie magic – the power of video
No time to read copy? Find photos interesting but not engaging? Then you need video. Research shows that even time-poor consumers are happy to watch video – that’s probably why they’re time-poor in the first place! Video is big – thanks mainly to YouTube – we all know that; an incredible 60 hours of new […]
We all luv a good jingle!
Sonic wallpaper, musical ident, sonic brand trigger, earworm or just plain old fashioned jingle. A rose is a rose by any name, and – hey – jingles are roses that we in the advertising industry just lurv!! The first ever jingle was presumably the Town Crier’s bell, though I’m sure the custom predates even that: […]
The ancient art of charity marketing comes of age
Charities have been doing it for ages – literally. I bet you didn’t know that the first recorded DM piece for a charity was in 1235 – in Japan! It even contained a neat little incentive. So much for us all thinking we are pioneering pathfinders! But things are moving forwards. The demise of mailings […]
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