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Digital Marketing Strategy: the most important strategy you’ll have!
A strategy is vital if all the digital elements are to be held together and work meaningfully towards a common goal. Without a strategy you will be wasting money by sending out random and mixed messages, which results in lower results and less ROI.
How King Charles III’s Coronation Shows Us the Importance of Focusing on Your Target Audience
When King Charles III is crowned at Westminster Abbey in London on 6th May 2023, the British taxpayer will be the one paying for the ceremony and subsequent celebrations. Whatever your thoughts are about the monarchy, there is no doubt that this coronation will ruffle a few feathers. With many people living in poverty, interest rates high, the cost of living continuing to soar and the economy still suffering from the impact of COVID and Brexit, criticism was bound to follow...
How to Create a Killer Digital Marketing Campaign
By building an effective strategy that considers the needs of your potential customer, covers multiple digital marketing channels and sings your message loud and clear, you accelerate the success of your business.
‘Search Intent’ and how implementing it can power your B2B SEO
Search Intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It's the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. Your sales prospects ask questions of Google and you want to be the ones to give them the answers. Therefore understanding Search Intent is essential for effective B2B SEO and it can significantly impact your business's success.
China calling
You can’t just play at it, or ‘dip a toe in the water’ – you either go at it full throttle, or go home. And that applies to B2B as much as consumer marketing – there are more trains and carriages on one typical cross-country railway line than there are in the whole of the UK!
Presentation fire! How to use body language to make your point
Your body language is very important to communicate points and emotions in presentations. See how they will effect your audience.
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